One lowly apostrophe separates a business that knows its shit from a business that knows it’s shit.
A single letter will turn my precious husband into my previous husband.
Many of us have left the “l” out of at least one public appearance.
The point is, small mistakes matter. Take this example from DamnYouAutocorrect:
What are your worst small mistakes?
I was the CEO of a company that received truckloads of packaged beverage waste daily. The material (cases) was stacked on wooden platforms that I always referred to in writing as “palates”. I was embarrassed when my CFO politely pointed out that the correct spelling was “pallets”! Great post, Deb.
Thanks Tim! I think your mistake is a common one. I still struggle with “roll” and “role,” for instance….
I once wrote an email to my boss, whose name was Nina, where I addressed her as Ninja. I’m sure the layoff the following week was just a coincidence.
Now see, I would promote anyone who called me a ninja!
I am always TERRIFIED about leaving the ‘o’ out of ‘count’ or ‘account’! That text thread is a riot and provided a badly-needed laugh at the end of a hectic week!
Hahaha! I’ve checked the balance on my (cover your ears, children) acocunt more times than I can say. “Arrears” gives me problems as well.
Recently wrote a press release that went out nationally with “mores” spelled “morays” that will haunt me for the rest of my days.
OK, that’s more than 1 letter.
How about millions instead of billions in a market report that costs thousands?
Love this post!
Do you know how many people now think “free reign” is the proper term?